Product Review websites abound on the internet, but they're not even close to all being equal in regard to honesty and integrity. Many product review sites seem to be unbiased initially glance, but further inspection indicates their true intent: to only promote products favorably, so they can earn money via affiliate links.
Here really are a few methods to assess if a niche site and its owner(s) are only inside it for the money best movies on hulu, or if they provide honest truly neutral, consumer-oriented product reviews:
Who Runs the Site? A real review site may have an About/Bio/or Info page that details who owns the site (and oftentimes why they started it.) Way too many sites that claim to be 'product review' sites are very run by affiliates posing as "honest" reviewers, when in reality their sole intent is to only recommend every product they write about.
Do the Reviewers or Site Owners Purchase The Products Themselves? This can be a critical factor for review integrity. Just like scientific studies, there is a solid proclivity towards favorable bias of something if the reviewer didn't purchase it himself. The fact that a reviewer pays for the product(s) him or herself speaks volumes about their impartiality and ability to keep objective during the span of the review.
Does the Website Review an Array of Products or Only One? A niche site that reviews many different products is more probably be neutral and a true review site than the usual site where only a single product is reviewed. Why would someone head to the trouble of building a niche site for only one product and then give it a negative review? Obviously the review is going to be positive (although sometimes they could throw in a negative comment or two to offer the look to be impartial.)
Single-product-sites are well-liked by affiliate marketers since the search engines give strong weight to using keywords in the domain name (url title.) So if the product being reviewed is 'Acme List Building Secrets', then using a domain of Acme List Building Secrets Review will usually give that site a higher position in the search engines.
Do the Reviewers Have Only Positive Items to Say in regards to the Products They Review? A truly neutral product review site may have both positive and negative reviews. If all of the reviews on a niche site are glowing, and every product is endorsed, then there's an excellent bet that the reviewer is serving their own interests instead of these of the consumer.
Does the Review Headline Use the Word 'Scam'? This can be a classic tactic utilized by many unscrupulous reviewers to work with keywords in the title as well as to offer the look of shoring up the trust factor. A sample headline might read, "Is Acme List Building Secrets a Scam?" - because it utilizes the keyword phrase in the title, as well as that phrase will mirror what people type in the search box when they've questions in regards to a product.
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